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PostPosted: Wed Jul 01, 2009 6:39 pm    Post subject: WINUK COMMUNICATIONS WINS 3 PUBLIC RELATIONS AWARDS
From Wed Jul 01, 2009 3:00 am to Sat Jul 04, 2009 2:59 am (included)
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Contact: Jay S. Winuk

Winuk Communications, Inc.

(845) 277-1160




Agency Honored for Campaign Supporting Historic

“a Journey for 9/11” Charitable Initiative

Mahopac, New York (June 30, 2009) – Winuk Communications, Inc. is the recipient of three coveted national public relations awards for its 16-month PR campaign supporting the charitable initiative “a Journey for 9/11.” From the Public Relations Society of America (PRSA), the agency received a 2009 Bronze Anvil Award, which "recognizes outstanding public relations tactics that contribute to the success of an overall program or campaign." From Bulldog Reporter, the agency received two 2009 Bulldog Awards, which recognize “excellence in media relations.”

“a Journey for 9/11” is the charitable organization founded and led by retired NFL legend George Martin, a Super Bowl champion and former co-captain of the New York Giants. Journey’s goal is to raise national awareness about and funds for the medical treatment of thousands of Ground Zero workers from all 50 states who are now ailing as a result of their service after the terrorist attacks of September 11, 2001. On his Journey, Mr. Martin walked across the United States from September 16, 2007, to June 21, 2008, covering 3,003 miles on foot. To date, Journey has raised more than $2 million, much of which is being matched in medical services provided to 9/11 workers by three major hospitals in New York and New Jersey. (www.ajourneyfor911.info)

“Winuk Communications did an outstanding job in support of Journey,” said Mr. Martin. “The agency’s role in generating national awareness, and therefore much needed funds for ailing heroes, was essential to Journey’s success. I’m so pleased that Jay and his team have received these PR industry honors. The agency is talented, resourceful and caring, and certainly deserving of this recognition.”

The Bronze Anvil was awarded to Winuk in the category “Media Relations – Associations/Non Profit Organizations.” The agency’s Silver Bulldog Awards were granted in the “Best General Consumer Campaign” and “Best Not-for-Profit/Association/Government Campaign” categories.

Thousands of news reports generated for historic NY→CA walk

In directing national PR for Journey, Winuk orchestrated a multi-faceted, coast-to-coast communications campaign, including comprehensive media relations and government relations programs; staging numerous special events all along the Journey route; speech writing and other editorial services; and more. The agency also served as the primary point of contact for countless inquiries from across the country from Journey supporters, the 9/11 community, corporations and potential sponsors, charitable organizations, football fans and many others.

Along the way, Winuk Communications generated more than 750 national and local media interviews for Mr. Martin, thousands of news reports and hundreds of millions of media impressions about the Journey. ABC News, CNN, ESPN, Associated Press, FOX News, The New York Times, HBO, Sports Illustrated, Sirius, CNBC, CBS News, ABC Good Morning America Radio, NFL Network, the YES Network, Forbes, NY Post, NY Daily News, Philadelphia Inquirer, Arizona Republic, Philanthropy World Magazine, Philanthropy Magazine, Fire Chief, American Police Beat, NFL.com, Giants.com, San Diego Union Tribune, numerous CA and NY media outlets, SI.com, Oklahoman, Rocky Mountain News, Sports Business Journal, Sporting News, Newark Star Ledger, and hundreds of other national and local media outlets all reported on Mr. Martin’s remarkable Journey.

Major events staged in NY, DC, OK, AZ, CA and elsewhere to build awareness

The agency played a lead role in staging numerous events to promote the initiative, including at the Journey starting line on September 16, 2007 -- likely the first press conference ever held on the George Washington Bridge in New York. Winuk also helped orchestrate press and public events at many key stops along the 13-state route, including at the Oklahoma City National Memorial & Museum; at Giants Stadium during halftime of the team’s home opener; at the nation’s largest firefighting museum in Phoenix; at state border crossings along the route; and at the Sports Museum of America in NYC.

In October 2007, Winuk staged a joint bi-partisan press conference on Capitol Hill in Washington, DC, featuring Mr. Martin and six members of Congress sponsoring federal legislation in support of ailing 9/11 workers. At the Journey’s conclusion in California, the agency helped plan and execute a massive “last five miles” media event and finish line ceremony near the Pacific Ocean in San Diego, attended by dozens of national and local media, Ground Zero workers, government officials, hundreds of local citizens, police and firefighters and others.

The national exposure helped attract numerous awards and honors for Mr. Martin and the Journey, including the Heisman Humanitarian Award and ABC News’ “Person of the Year.”

“George Martin is likely the first African-American professional athlete to walk continuously across the country for charitable purposes,” said Jay S. Winuk, president of Winuk Communications, Inc. “We were honored to play a role in support of his historic and noble achievement. What George and his Journey team accomplished is singularly extraordinary.”

“I am delighted to honor Winuk Communications, Inc. with the Bronze Anvil Award in recognition of best practices in public relations tactics, which deliver tangible value to the organizations we represent and the communities they serve,” said PRSA Chair and CEO Michael Cherenson, APR. “Tactical excellence is key to establishing our profession as an indispensable part of business planning and strategy.”

About Winuk Communications, Inc.

Founded in 1994 and based in Mahopac, NY, Winuk Communications, Inc. (www.winukpr.com) is a full-service public relations firm, serving clients of every size, from entrepreneurial start-ups to large multi-national corporations. Its client roster includes some of the nation’s leading companies in consumer products, healthcare, sports, entertainment, law, real estate, technology, banking and finance, not-for-profit and several other categories. The agency specializes in a wide array of communications services, including media relations; brand marketing; special event planning and execution; crisis, issues and strategic counseling; media and presentation training; and comprehensive editorial and writing services. Agency President Jay S. Winuk, a 9/11 family member, is the co-founder and vice president of the board of directors of MyGoodDeed.org, the initiative to establish September 11 as an annually observed national day of charitable service. For more information, contact jay@winukpr.com or call 845-277-1160.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals, with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

About Bulldog Reporter

Bulldog Reporter is a B2B publishing company that gives PR and corporate communications professionals an inside view into the workings of journalists and top media organizations, allowing them to increase their effectiveness in gaining positive coverage. In addition, Bulldog Reporter offers a repository of insight into media relations "best practices" -- techniques and technologies that increase PR professionals' success in developing long-term relationships with the press, building brands, measuring results and cultivating respect from upper management for the public relations function. The “2009 Bulldog Awards for Excellence in Media Relations and Publicity” is the only competition judged exclusively by working journalists. www.bulldogreporter.com
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