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WTC Memorial Foundation Announces National Outreach

 
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DMCKEON
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PostPosted: Wed Feb 07, 2007 7:14 pm    Post subject: WTC Memorial Foundation Announces National Outreach
From Wed Feb 07, 2007 2:00 am to Sat Feb 10, 2007 1:59 am (included)
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World Trade Center Memorial Foundation Announces National Outreach Tour
Posted by: laurakujawski on Wednesday, February 7, 2007


Topic Conferences and Events


The World Trade Center Memorial Foundation announced that it will launch a national outreach tour later this year to raise awareness about building the Memorial, create a broad base of regional support and raise funds for the project. The tour will center on a multi-city interactive exhibition, featuring actual steel beams which will be used to construct the Memorial and Museum.


The national outreach tour will provide the public with an opportunity to be a part of building the Memorial and Museum. The tour will reach approximately fifteen to twenty local markets across the United States and will feature steel beams fabricated to build the Memorial and Museum, along with information on the project and opportunities to make donations. Through local, interactive events, individuals may have an opportunity to sign their name to the steel beams or offer messages to be archived at the Memorial and Museum. In addition to viewing and signing the beams, the tour will include an exhibition that would allow the public to view renderings or models of the Memorial, and hear stories from September 11th family members, survivors and some of the first responders who so heroically performed that day. The tour will be supported through integrated marketing, advertising, merchandising, and public relations strategies.



WTC Memorial Foundation Chairman Mayor Bloomberg said, "The campaign to build the Memorial is about honoring our nation's history and every American should have an opportunity to be a part of this important effort. Last week, we surpassed the $253 million fundraising milestone thanks to the support of nearly 30,000 donors. We hope that the tour will help raise awareness and encourage thousands of other people from across the country to support building what will become a lasting national tribute."



WTC Memorial Foundation President & CEO Joe Daniels said, "The events of September 11, 2001 had a tremendous impact on people across the country and a truly successful campaign to build the World Trade Center Memorial and Museum requires the participation of the American public. The national tour will provide the public with a direct way to get involved in this historic project and we look forward to launching this exciting outreach campaign later this year."



The national tour is expected to be the focus of the Foundation's broad-based fundraising campaign for the year 2007. The Memorial is expected to become a national symbol with more than 5 million annual visitors in the first three years that it is open and already thousands of visitors from across the country and around the world visit the site each day.



The Foundation released a Request for Proposal (RFP) for marketing, public relations, and/or strategic planning consulting services for the creation and execution of the tour. Given the Foundation's non-profit status, the firm is expected to keep service costs at a minimum and work with the Foundation to identify and secure sponsorship opportunities, as well as in-kind donations. The RFP can be downloaded on the Foundation's web site.



The Foundation has made substantial progress in its fundraising campaign, with over $108 million raised in less than four months. To date, over $253 million has been raised from more than 29,735 individuals representing all fifty states and 23 foreign nations.
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