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PostPosted: Fri Aug 18, 2006 11:31 am    Post subject: WTC MEMORIAL FOUNDATION & NY JETS LAUNCH AD CAMPAIGN
From Fri Aug 18, 2006 2:00 am to Sun Aug 20, 2006 1:59 am (included)
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Friday, August 18, 2006


Jets to Donate More Than $300,000 in Advertising during Jets Games to Support Fundraising Efforts Jets Alumni Players to Be Featured in New Radio Commercials

The World Trade Center Memorial Foundation and the New York Jets today announced the team will launch a campaign to help raise funds to build the World Trade Center Memorial, donating over $300,000 in advertising time. Commercials featuring two of the Jets’ best known alums, Vinny Testaverde and Wayne Chrebet, will air before, during and after Jets games in August, September and October reaching millions of sports fans in the tri-state area.

“The World Trade Center Memorial Foundation is proud to partner with the New York Jets to raise money to build the Memorial,” WTC Memorial Foundation Acting President Joe Daniels said. “In the wake of September 11th, professional sports such as football helped lift our spirits. When the football season resumed after 9/11 and the Jets secured their first victory that season over the Patriots, all New Yorkers were boosted by their win. Now, the Jets are helping New York once again by partnering with us to build the Memorial. We look forward to September 10th when thousands of Jets fans will hear the new commercials and gather in venues around the city to cheer their team and support the Memorial. We are grateful to Woody Johnson and the Jets for their generosity and to Vinny Testaverde and Wayne Chrebet for their support.”

“The World Trade Center Memorial will create a sacred place to reflect on the terrible events of September 11th, 2001, and provide a lasting tribute to all the innocent men, women and children who lost their lives,” Jets Owner Woody Johnson said. “But the Memorial will also celebrate the heroic efforts of so many who jeopardized their own safety to help others.”

Mr. Johnson continued, “Just as our nation and city came together as one to recover from the attacks, we must unite on the fifth anniversary and resolve to build a fitting, permanent memorial. I want to thank Vinny Testaverde and Wayne Chrebet for donating their time and effort to this important cause.”

“It is a great honor to be involved in the fundraising efforts for the World Trade Center Memorial,” Vinny Testaverde said. “As a New Yorker, I will never forget the events of that tragic day and the heroic efforts of our police officers, firefighters and countless others who worked so hard to save the lives of innocent victims.”

Wayne Chrebet said, “It is an honor to be able to have a small part in keeping alive the memory of all those affected on that tragic day.”

The donated inventory includes 8 thirty-second television spots and 60 one-minute radio spots during pre-game, in-game, and post-game broadcasts which will run from August 25, 2006 to October 29, 2006. Commercials featuring Vinny Testeverde and Wayne Chrebet will air during those time slots.

The Jets will also donate raffle items for numerous football viewing parties to benefit the World Trade Center Memorial Foundation, which will take place on Sunday, September 10, 2006 throughout the tri-state area. Omnicom and Miller Brewing Company are helping to organize and promote the parties and Steiner Sports is donating sports memorabilia items to be auctioned off to benefit the Memorial Foundation. Jets alumni players are expected to attend parties. A list of participating venues to be released later this month.

Woody Johnson has served on board of directors of the World Trade Center Memorial Foundation since December 1, 2004.

In early July, the Foundation launched a national campaign to help raise the remaining $170 million needed for construction and planning of the Memorial and Museum. The Foundation has already raised over $131 million from corporations, foundations, and individuals from all 50 states and 11 different countries.


The World Trade Center Memorial Foundation, Inc. is the not-for-profit corporation founded in 2005 to realize the Memorial quadrant at the World Trade Center site. The Foundation will raise the funds, oversee the design, and operate the Memorial, the Memorial Museum, and a Visitor Orientation and Education Center located on 8 of the 16 acres of the site.

The Memorial will remember and honor the thousands of people who died in the horrific attacks of February 26th, 1993 and September 11th, 2001. The design, "Reflecting Absence," created by Michael Arad and Peter Walker consists of two voids that reside in the footprints of the original Twin Towers surrounded by a plaza of oak trees. The Arad/Walker design was selected from a design competition which included more than 5,000 entrants from 63 nations.

The Memorial Museum will include artifacts, interactive exhibitions, a resource center, contemplative areas, and educational programming which will convey individual and collective stories honoring the memory of the victims and recounting the experiences of survivors, responders, area residents, and witnesses. The Memorial Museum will help facilitate an encounter with both the enormity of the loss and the triumph of the human spirit that are at the heart of 9/11, as it affirms the courage, compassion, sacrifice and resilience - the best of humanity - demonstrated at a moment of cataclysmic tragedy.

Donations can be made through the Foundation’s website, and more information on the Foundation can be found at http://www.buildthememorial.org/ or by calling 1-877-WTC-GIVE.

# # #

WTC Memorial Foundation - Lynn Rasic/Michelle Breslauer, 212-312-8800
New York Jets - Marissa Shorenstein, 917-913-6184
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